Privacy Policy

Last Updated: May 29, 2025

At SmartTransit, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, products, and services ("Services"). Please read this Privacy Policy carefully. By using our Services, you consent to the data practices described in this policy.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information

• Contact information (name, email address, phone number, mailing address)
• Account credentials (username, password)
• Payment information (credit card details, billing address)
• Transit card information (card number, balance, usage history)
• Identification information required for card registration

1.2 Non-Personal Information

• Device information (browser type, IP address, device type)
• Usage data (pages visited, time spent on pages, links clicked)
• Location data (with your permission)
• Cookies and similar tracking technologies

2. How We Collect Information

We collect information through:

• Direct interactions (when you create an account, register a card, make a payment, or contact us)
• Automated technologies (cookies, web beacons, server logs)
• Third-party sources (payment processors, transit authorities)

3. How We Use Your Information

We may use your information for the following purposes:

• To provide and maintain our Services
• To process transactions and send related information
• To manage your account and provide customer support
• To personalize your experience and deliver relevant content
• To improve our Services and develop new features
• To send administrative information, such as updates to our terms and policies
• To send marketing communications (with your consent)
• To protect against fraud and unauthorized transactions
• To comply with legal obligations

4. Disclosure of Your Information

We may share your information with:

• Transit authorities and operators (to process card recharges and transactions)
• Payment processors (to process payments)
• Service providers (who help us operate our business and Services)
• Legal and regulatory authorities (when required by law)
• Business partners (with your consent)

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access and receive a copy of your personal information
• Right to rectify or update your personal information
• Right to delete your personal information
• Right to restrict or object to processing of your personal information
• Right to data portability
• Right to withdraw consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to personalize your experience on our website. You can control cookies through your browser settings and other tools. For more information, please see our Cookie Policy.

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have different data protection laws. We will take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

SmartTransit Data Protection Officer
Al Wahda Mall, Level 2
Hazza Bin Zayed Street
Abu Dhabi, United Arab Emirates
Email: [email protected]
Phone: +971 2 555 1234